LaunchKey Joins iovation

Sep 6, 2016 By Geoff Sanders

Today, I’m both humbled and excited to announce that LaunchKey has been acquired by iovation, the leader in online fraud prevention and device-based authentication.

We founded LaunchKey over 4 years ago with the mission to evolve user authentication beyond the password era with a truly next-generation alternative. Together, our customers, beta testers, early adopters, white hat hackers, friends, investors and family helped the finest engineering team I’ve ever had the privilege to work with craft that very alternative.

With LaunchKey, we’ve created the world’s most advanced multi-factor authentication and realtime authorization platform that virtually any online application or system can leverage. Through a mobile auth experience that end-users love, a dynamic API and suite of tools for developers, and a powerful administrative interface, online applications and systems can leverage the mobile devices consumers already own for password-free login, realtime transaction approval, on-demand identity verification, remote access control, and more. Our unified solution was also the first to incorporate white label authenticators, multi-user authorization, remote session management, dynamic security policies, and more.

But we can be even better.

The future of user authentication is adaptive. With an ever-diversifying online landscape and a fragmented technology market, businesses and their end-users are authenticating in more places, more often, and at increasing rates. As such, both applications and their users need the ability to modify the amount or type of authentication needed in realtime. Next-generation authentication must be more than strong, it must also be smart – and that’s where iovation comes into play.

Earlier this year, I approached the founders of iovation. Their world-class antifraud solution and device reputation data stops over 300,000 fraudulent transactions every day, backed by the world’s largest global device intelligence network. It’s this exact type of device-based reputation data that LaunchKey needs to power the intelligence behind adaptive, step-up authentication.

Not only did the founders of iovation see the strategic fit with their device-based antifraud and authentication technology, adaptive authentication was on both of our product roadmaps. With this shared vision, our conversations quickly evolved into that of a much deeper strategic alignment that would best serve our customers and accelerate our common objectives now and into the future, and that’s why I’m so excited about joining the iovation team.

So what will change?

First off, our team and our resources will be quickly expanding to better and more effectively serve our customers and users to provide more robust customer support across all time zones. Secondly, we’ll be dedicating significantly more resources to research and development to accelerate product initiatives and time-to-market. Finally, we’re supercharging LaunchKey with iovation’s device intelligence and creating a dynamic authentication suite.

While these changes will make LaunchKey stronger, more reliable, and more capable, many things about LaunchKey and the way we conduct business will not change. Our founding commitment to security above all else will continue to guide our corporate ethos and the manner in which we architect and maintain our solutions. While we now have the backing, stability, and resources that comes with a company like iovation, you should continue to expect excellence in the products and services that we will continue to offer un-hindered through this transition and beyond.

This announcement is just the beginning. As part of the iovation family, we are emboldened and more capable than ever of evolving authentication beyond passwords, and making the online and digital world a safer, more secure place for everyone. For more information, take a look at the video and links below.


Geoff Sanders
Cofounder & CEO
Related Links:

Evolution of LaunchKey Mobile

Mar 3, 2016 By Armando


Authorizations view with Mobile v1 Authorizations view with Mobile v2

LaunchKey has always been keenly focused on security. This is especially true for our mobile applications. LaunchKey's mobile apps are the gateway to authenticating users and authorizing access to applications and services. After years of hardening our mobile applications, they were due for a UI refresh. This was the driving force behind launching LaunchKey Mobile v2 on Android and iOS platforms [1].

Since LaunchKey's inception, we've striven to make our solutions as feature-rich and intuitive as possible. LaunchKey Mobile has matured over the years to incorporate more authentication factors, support for OTP tokens, additional device linking methods, security policies, and others while maintaining our steadfast dedication to security and privacy.

In 2015, LaunchKey focused on making the mobile platform platform more extensible via our white label product offering. LaunchKey White Label allows mobile application developers to embed LaunchKey multi-factor authentication (MFA) technology within their own mobile application. The utilization of a simple mobile SDK allows mobile application developers to provide their existing users with the highest level of MFA without the need to become experts in security and cryptography.

The latest iteration, LaunchKey Mobile v2, is a huge step forward towards making MFA available to the ...

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LaunchKey is PHP 7 Ready

Nov 17, 2015 By Adam

With the recent releases of its WordPress Plugin, Native SDK for PHP, and OAuth SDK for PHP, LaunchKey is now fully PHP7 ready. LaunchKey wanted to ensure that PHP developers whom rely on LaunchKey immediately implement PHP 7. PHP 7 was built with performance in mind. PHP 7 performance has been shown to rival the performance of HHVM which is also fully supported by all LaunchKey PHP libraries. For a list of all versions of PHP supported by the LaunchKey PHP libraries, please visit the Teavis CI page for that library:

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LaunchKey to Host Mobile Authentication Design Challenge

Nov 4, 2015 By Press Release

LaunchKey, the leading mobile authentication platform, is hosting a design contest aimed at challenging local engineers to come up with innovative transactions-based apps using its password-free, decentralized mobile authentication and authorization platform. The event will be held on November 7, 2015, from 10 a.m. to 5 p.m. (PT) at LaunchKey's corporate headquarters in Las Vegas.

"LaunchKey got its start at a hackathon event, similar to this, winning first prize at Las Vegas Startup Weekend in 2012," said LaunchKey CEO Geoff Sanders. "We are really thrilled to be able to give back to the local engineering community by hosting this spirited competition, and more importantly, to see all of the creative and innovative ideas that come out of it."

Competitors at the LaunchKey event can compete individually or as a team. All entrants must build their solution using one of Launchkey's SDKs for Android, C#/.NET, iOS, Java, Node.js, PHP, Python, Ruby, or Windows Phone or by directly utilizing the LaunchKey API. A $100 cash prize will be awarded to the best implementations in both authentication and authorization as voted by LaunchKey judges. In addition, the event's participants will vote to select the winner of ...

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Tagged: Hackauthon

LaunchKey's Brand New Java SDK

Sep 14, 2015 By Adam

The LaunchKey Client SDK for Java is one of LaunchKey’s original SDK clients. We are happy to announce that it recently received a full rewrite. The new LaunchKey SDK for Java was built from the ground up to provide as much flexibility as possible for high transaction implementations. At the the same time, simple factories were added that provide developers with the ability to quickly secure their Java based applications without having to get into the internal workings of the client.

This new major version of the LaunchKey SDK for Java will also be our first Long Term Support (LTS) version of the SDK. Long Term Support ensures that developers implementing this version of the SDK will be able to receive security patches and bug fixes long into the future.

The LaunchKey SDK for Java provides a simple interface for interacting with LaunchKey’s multi-factor authorization and authentication platform. The SDK provides both ease of use and extensibility to support the needs of novice to expert Java developers looking to secure their applications with a multi-factor passwordless solution.

For more information regarding the LaunchKey Java, please visit the documentation page.

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Tagged: SDK API

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